The following policy informs you about the type, scope and purpose of the collection, processing and use of your personal data when you visit the pages on our website. This privacy policy only applies to our website. If you are redirected to other sites via links found on our website, please seek out information on the new site about the way your data is handled.

1   Name and contact details of the data controller

This privacy information applies to data processed by:

playfit GmbH
Brauerknechtgraben 53
20459 Hamburg
Telefon:  +49 (0)40 375 035 19
Fax: +49 (0)40 375 021 24

2   Collection and storage of personal data and the nature and purpose of its use

2.1  When visiting the website

When you access our website, the browser on your device automatically sends information to our website’s server. This information is saved in what is known as a log file.  The following information is recorded without your intervention and is stored until it is automatically deleted:

  • IP address (Internet Protocol address) of the computer making the request,
  • date and time of access,
  • name and URL of the file accessed,
  • website from which access is made (referrer URL),
  • the browser used and, if applicable, the operating system of your computer and the name of your access provider.

The aforementioned data will be processed by us for the following purposes:

  • Ensuring a smooth connection to the website,
  • ensuring our website can be used comfortably,
  • evaluation of system safety and stability, and
  • for other administrative purposes.

The legal basis for data processing is Art. 6(1)(f) of the GDPR. Our legitimate interest follows from the data collection purposes listed above. Under no circumstances do we use the collected data for the purpose of drawing conclusions about your person. We also use cookies and analysis services when you visit our website. More detailed explanations can be found under Items 8 and 9 of this privacy policy.

2.2  Contact possibilities via the website

The playfit GmbH website contains information (postal address, telephone number, fax number and e-mail address), which also enables our company to be contacted electronically and allows direct communication with us. If you contact playfit GmbH by e-mail, the personal data you send us will be stored. Data processing for the purpose of contacting playfit GmbH is carried out in accordance with Art. 6(1)(a) of the GDPR on the basis of your voluntarily given consent.

3   Transfer of data

Your personal data will not be transferred to third parties for purposes other than those listed below. We only pass on your personal data to third parties if:

  • – you have given your express consent pursuant to Art. 6(1)(A) of the GDPR,
  • – the disclosure pursuant to Art. 6(1)(A) of the GDPR is necessary for the assertion, exercise or defence of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,
  • – in the event that there is a legal obligation to pass on data in accordance with Art. 6(1)(C) of the GDPR,
  • – or if it is legally permissible and is required in accordance with Art. 6(1)(B) of the GDPR for the processing of contractual relationships with you.

4   Legal basis of processing

Art. 6(1)(A) of the GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the supply of goods or provision of another service or consideration, the processing is based on Art. 6(1)(B) of the GDPR. The same applies to such processing operations that are necessary in order to carry out pre-contractual measures, for example when enquiring about our products or services. If our company is subject to a legal obligation which makes it necessary to process personal data, for example to fulfil tax obligations, the processing is based on Art. 6(1)(C) of the GDPR. Finally, processing operations may be based on Art. 6(1)(F) of the GDPR: Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or of a third party, unless this conflicts with the interests, fundamental rights and freedoms of the data subject. Processing operations such as this are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, they took the view that a legitimate interest could be assumed if the person concerned is a customer of the person responsible (Recital 47, Sentence 2 of the GDPR).

5   Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal retention period (e.g. commercial and tax law retention periods). After the deadline has expired, the corresponding data is routinely deleted if it is no longer required for the fulfilment or initiation of the contract and/or we have no justified interest in further storage.

6   Rights of data subjects

You have the right

  • to request information about your personal data processed by us in accordance with Art. 15 of the GDPR. In particular, you may request information as to the purposes of the processing, the categories of personal data, the categories of recipients to whom your data has been or will be disclosed, the intended storage period, the existence of a right of rectification, erasure, restriction of processing or opposition, the existence of a right of appeal, the origin of your data if not collected from us, and the existence of automated decision making including profiling and, where applicable, meaningful information on the details of such data.
  • In accordance with Art. 16 of the GDPR you have the right to immediately request the correction of incorrect or incomplete personal data stored by us.
  • In accordance with Art. 17 of the GDPR you have the right to demand the deletion of your personal data stored with us, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims.
  • In accordance with Art. 18 of the GDPR, you have the right to demand the restriction of the processing of your personal data if the accuracy of the data is disputed by you, the processing is unlawful but you refuse to delete it and we no longer require the data, but you require it for the assertion, exercise or defence of legal claims or you have lodged an objection to the processing in accordance with Art. 21 of the GDPR.
  • In accordance with Art. 20 of the GDPR, you have the right to receive the personal data that you have provided us with in a structured, common and machine-readable format or to request its transmission to another responsible party.
  • In accordance with Art. 7(3) of the GDPR, you have the right to revoke your consent to us at any time. As a result, we may no longer continue to process the data based on this consent in the future.
  • In accordance with Art. 77 of the GDPR, you have the right to complain to a supervisory authority. For this purpose you can generally contact the supervisory authority at your usual place of residence or workplace or at our company headquarters.

7   Right of objection

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6(1)(f) of the GDPR, you have the right, pursuant to Art. 21 of the GDPR, to object to the processing of your personal data for reasons arising from your particular situation or to object to direct marketing. In the latter case you have a general right of objection, which will be implemented by us without the need for you to specify particular grounds.

If you wish to make use of your right of revocation or objection, simply send an e-mail to

8   Cookies

8.1 General

We use cookies on our website. These are small files that are automatically created by your browser and stored on your device (laptop, tablet, smartphone or similar) when you visit our site. Cookies do not cause any damage to your device, do not contain viruses, trojans or other harmful software. The information stored in the cookie depends on the specific device used. This in no way means that we are able to obtain immediate knowledge of your identity. On the one hand, using cookies ensures that using our service is a pleasant experience for you. For example, we use what are known as session cookies to recognise that you have already visited individual pages of our website. These are automatically deleted after leaving our site.

Furthermore, we also use temporary cookies to optimise user-friendliness. These are stored on your device for a certain fixed period of time. If you visit our site again to use our services, we will automatically recognise that you have previously visited our site and what entries and settings you made so that you do not have to enter them again.

On the other hand, we use cookies to record statistically how our website is used and to evaluate it for the purpose of optimising our service for you. When you visit our site again, these cookies enable us to automatically recognise that you have previously visited. These cookies are automatically deleted after a defined period of time. The data processed by cookies is required for the above-mentioned purposes in order to safeguard our legitimate interests and those of third parties in accordance with Art. 6(1)(F) of the GDPR.

Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or so that a message always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions on our website.

8.2 Usercentrics Consent Management Platform

This is a consent management service.

Processing Company

Usercentrics GmbH

Sendlinger Str. 7, 80331 Munich, Germany

Data Purposes

This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can’t be used or stored for any other purpose then the purposes listed below.

  • Compliance with legal obligations
  • Storage of Consent

Technologies Used

  • Accept Cookies
  • Local storage

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

  • Device information
  • Browser Information
  • Anonymised IP Address
  • Opt-in and opt-out data
  • Date and time of visit
  • Request URLs of the webpage
  • Page path of the webpage
  • Geographic location

Legal Basis

In the following the legal basis for the processing of personal data required by Art. 6 I 1 GDPR is listed.

Art. 6 para. 1 s. 1 lit. c GDPR

Location of Processing

European Union (Consent database is located in Belgium)

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

The Consent data (given consent and the consent revocation) will be kept for a period of three years. A data export takes place after termination of the contract.

Data Recipients

Data Recipients Infotext

Usercentrics GmbH

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company.

Click here to read the privacy policy of the data processor

9. Analysis tools

Tracking tools

The tracking measures listed below and used by us are carried out on the basis of Art. 6(1)(F) of the GDPR. With the tracking measures we use, we want to ensure that our website is designed to meet your needs and is continuously optimised. On the other hand, we use tracking measures to record statistically how our website is used and to evaluate it for the purpose of optimising our service for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision. The respective data processing purposes and data categories can be found in the corresponding tracking tools.

9.1 Google Analytics

For the purpose of designing and continuously optimising our website to meet your needs, we use Google Analytics, a web analysis service by Google Inc. ( intl/en/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). In this context, pseudonymised user profiles are created and cookies (see Item 4) are used. The information generated by the cookie about your use of this website such as

  • Browser type/version,
  • Operating system
  • Referrer URL (the previously visited page),
  • Host name of the accessing computer (IP address),
  • Time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the way the website is used, to compile reports on website activity and to provide further services associated with the use of the website and the internet for the purpose of market research and designing this website to meet requirements. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other data from Google. The IP addresses are made anonymous such that they cannot be assigned to users (IP masking).

You may refuse the use of cookies by selecting the appropriate settings in your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can also prevent the collection of data generated by the cookie which relates to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from recording the data by clicking on An opt-out cookie is set to prevent your data being collected when you visit this website in future. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found in the Google Analytics Help area (

9.2 Google Adwords Conversion Tracking

In order to record the use of our website statistically and evaluate it for the purpose of optimising our website for you, we also use Google Conversion Tracking. Google Adwords will set a cookie (see Item 4) on your computer if you have reached our website via a Google advertisement.

These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages on the Adwords client’s website and the cookie has not expired, Google and the client will be able to tell that the user clicked on the ad and was directed to that page.

Every Adwords customer receives a different cookie. This means that cookies cannot be tracked via the websites of Adwords clients. The information collected using the conversion cookie is used to generate conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers are told the total number of users who clicked on their ad and were redirected to a page containing a conversion tracking tag. However, they do not receive any information that can be used to identify users personally.

If you do not wish to take part in the tracking procedure, you can also prevent the necessary cookie from being set, for example by setting your browser so that cookies in general are not created automatically. You

can also disable cookies for conversion tracking by setting your browser to block cookies from the domain “”.

Google’s privacy policy on conversion tracking can be found here (

9.3  Use and application of Google Remarketing

Services by Google Remarketing are integrated into our website. Google Remarketing is a function of Google AdWords which enables a company to display advertising to internet users who have previously visited their website. Accordingly, integrating Google Remarketing allows a company to create user-relevant advertising and to display advertisements related to users’ interests. The company operating the Google Remarketing services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is to display advertisements relevant to users’ interests. Google Remarketing enables us to display advertisements via the Google advertising network that are tailored to the individual needs and interests of internet users, or to have them displayed on other websites.

Google Remarketing places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is able to recognise visitors to our website if they subsequently visit other websites that are also members of the Google advertising network. Each time a website into which the Google Remarketing service has been integrated is accessed, the internet browser of the person concerned automatically identifies itself to Google. In the course of this technical process, Google obtains knowledge of personal data such as the IP address or the surfing behaviour of the user, which Google uses among other things to display advertisements relevant to users’ interests.

The cookie is used to store personal information, such as the websites visited by the person concerned. Accordingly, whenever you visit our website, personal data, including the IP address of the internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via this technical process to third parties.

The person concerned can prevent our website from setting cookies, as already described above, at any time, by means of a corresponding setting in their internet browser and thus permanently prevent cookies from being set. Such an internet browser setting would also prevent Google from placing a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must access the following link on each of the browsers they use and select the relevant settings.

Further information and Google’s applicable privacy policy can be found at

10  Use and application of YouTube

Our website uses plugins from the site YouTube operated by Google. The website is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our webpages which features the YouTube plug-in, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.

If you are logged in to your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of presenting our online services in an attractive way. This constitutes a legitimate interest within the meaning of Art. 6(1)(F) of the GDPR.

For more information on the handling of user data, please refer to the YouTube privacy policy at

11   Data protection

When you visit our website, we use the common SSL (Secure Socket Layer) procedure in conjunction with the highest level of encryption supported by your browser. This is generally 256-bit SSL encryption (TLS 1.2). You can tell whether a specific page on our website is transmitted in encrypted form by looking for the closed padlock in the browser or status bar and by the character sequence “https://” in the URL bar of your browser.

We also use suitable technical and organisational security measures to protect your data against accidental or deliberate manipulation, partial or complete loss, destruction or unauthorised access by third parties. We are continuously improving the security measures we use in line with technological developments.

12   Up-to-dateness and amendment of this privacy policy

This privacy policy is currently valid as of May 2018.

It may become necessary to amend this data protection declaration as a result of the further development of our website and offers above or due to changes in legal or official requirements. The current privacy policy can be viewed and printed at any time at

playfit GmbH
Brauerknechtgraben 53
20459 Hamburg
Telefon:  +49 (0)40 375 035 19
Fax: +49 (0)40 375 021 24